LA Weekly Feature
In this feature, I reflect on my path from studying computer science in India to creating award-winning VFX work in the U.S. I talk about my creative process, my collaborations on major campaigns like the Super Bowl and Clio-winning ads, and how I stay inspired through design, tech, and investing. I also share how my hobbies and side projects help fuel my creativity and vision for the future of digital storytelling. You can find the article here.
Benzinga: Crafting Immersive Digital Experiences in the Future of Advertising
In this feature, I share my journey of blending advanced VFX and real-time graphics to transform advertising. I discuss my work on high-profile campaigns, my innovative use of AI and tools like Unreal Engine, and my vision for the future—highlighting my upcoming venture, Foton Labs, and my passion for creating immersive digital experiences. You can find the article here.
Digital Journal: Behind the scenes of award-winning VFX in advertising
In this feature, I share my journey as a Senior FX Artist at The Mill, detailing my work on major campaigns for brands like Pepsi, Disney, and Lays. From creating real-time visuals for Super Bowl ads to innovative projects like “Lays x Goats for Messi,” I explain how blending creative vision with advanced technology is transforming advertising. You can read the article here.
Panel @ Houdini Hive 2025
Talked about the state of the industry with Judith Crow (VP, SideFX) and Eli Weissman (Founder, CREE8). I gave a brief talk about what happened at Technicolor Studios and how we are doing things differently at ARC Creative.
Pepsi Sphere Project
One of the most exciting projects I have worked on yet. I was part of the team at The Mill which worked on the visuals for Pepsi for the Las Vegas Sphere. I also got to go see it in person. You can learn more about the project here.
USC Portfolio Day 2024
The team from Mill LA was invited to join USC’s Portfolio Day in 2024, where we met students in their senior year at USC and gave them some insight into what recruiters are looking for in studios like The Mill and Technicolor.
I was accompanied by Jessica Groom (ex-Head of CG, The Mill), my former supervisor and we also shortlisted people we were potentially interested in bringing on to the team.
Shoutout LA Interview
In this interview with Shoutout LA, I open up about how my early passion for logic and computers evolved into a creative career in visual effects, motion design, and innovative tech. I share how movies like Star Wars inspired me, the challenges I faced pursuing an unconventional path, and my ongoing drive to push technology’s boundaries to tell compelling stories. You can read the article here.
Voyage LA: Rising Stars
In this Voyage LA feature, I share my personal journey—from tinkering with MS Paint and coding in India to moving to Los Angeles for a degree in Motion Design. I talk about overcoming cultural challenges, navigating setbacks like Covid, and how blending programming with creativity has shaped my career as a 3D Motion Designer and FX Artist. You can read the article here.